The article does not have a negative connotation, we see the problem and try to solve it, build trust and make cooperation more fruitful and comfortable for both sides.
Salary Managers
Communication takes place with a marketer, advertising manager, head of some direction, but not with the person who makes decisions and who is personally interested in the result.
Usually the work goes smoothly and successfully, but until the person with whom you communicate works in this company and works out his RFP, as he leaves, the project will leave you. Since the leadership has only one place, who you are and what you did there, well, there is growth and it is normal, and without you it will be.
I have been a customer performs a variety of jobs as a result has been steady growth. But, once, the manager through whom there was work quit, as a result, the new manager closed all the old contacts, brought his performers, told the head that all were so bad and he could and knew how best.
Bottom line: redesigning the site with new artists and the loss of all traffic. 3 years wasted.
Know-it-alls
Before promotion, they ask you 100,500 questions on a pre-prepared list of what needs to be done on their website at the moment, how to do it right now , how many exact number of links will be purchased, where, etc., assemble them with a full semantic core on 10,000 requests to find out the profitability of pre-prepared templates. All this is free and before the start of promotion.
In fact, they all know perfectly well in SEO how and what to do, they just don’t have time to do it ...
In the process, it may happen that your meta tags change or something else, and why? Because the “guru”, somewhere, found out something and decided to apply to bypass you. But what about the consequences? what are the consequences, he knows how to.
Once, our customer decided to independently change the structure at a large online bicycle store, and he did it. Without making backups and generating new URLs. The result was predictable.
Funeral Home
They immediately want to make friends, chat with you, offer to drink beer and chat at work in some bar in the evening. My friend advised you, I trust him and respect him, which means I trust you.
Immediately - NO, the stage passed, at first, like a brother, he should break the price into 2 parts, then forge it and this (this is a trifle, do it fraternally). Then the presentations will climb, and that he did so little and took so much (I immediately recall the parable about the hammer blow for $ 100. That the blow costs $ 1, but how and where to hit it is $ 99), then some other little things.
Writers
They write, call and consult during the promotion almost every day. You start the working day, turn on the laptop, and there are 100 messages over the last night. Employees or you spend paid working time not on work, but on answers and communication.
But the worst thing is when you receive a message, such as "Good afternoon!", And that's all, no question, no suggestions, nothing, just "Good afternoon."
Bureaucrats
There are large companies where each action needs to be coordinated through 10 hands, which terribly slows down the work. All this can result in the fact that they will accuse you of doing nothing. Therefore, it is necessary to say at the start that slowing down the coordination processes - they inhibit the receipt of the result.
Also, bureaucrats suffer from the disease of "inconsistency", you promote the bank, wake up, and in the morning the site has a different design and texts, and why? but just forgot to coordinate with you. In total, you wait another 1-2 months when they agree to return the texts or add the corrected ones. And about the correction of broken links, well, you write in 5 months.
Once we had a case when the customer’s lawyers, on account amendment 7 on the account, corrected the penalty for non-payment from 0.5% to 0, but at the same time added a penalty in our agreement of 3% for nothing.
Freeloaders
They have grandiose plans, connections, prospects with an incredible business, but so far they are not ready to pay. To do this, you need to do a few free tasks for them, and after they are convinced of your competence, they will be paid to you ... or not.
This includes amateurs to work for a percentage, and it doesn’t matter that you also pay for working hours for link builders, webmasters, copywriters, proofreaders, accounts, analysts, usabilists, etc. All these specialists do not exist for freeloaders, there is only SEO , and let's work for a percent, and preferably not like the previous deceivers out of 10 in the agency’s account.
Startupers
Graduates of business youth courses, mother's businessmen, geniuses and those with them. There is a terrific idea and even a brilliant product.
But there is a problem when no one asks this ingenious product and idea, demand is completely absent.
SEO is a service oriented to work with already formed demand. There must be a product that is asked and bought, and the customer must be ready to invest for many months before reaching the payback.
Micromanagers
If you fall into the clutches of such a client, you can safely go to the pharmacy for sedatives, and also make sure that your employees do not leave your company, or burn out because of this character.
In most cases, these people slow down very much and get to the bottom of the process and forget that you need to look at the final result, and not how it will be done, controlling each of your sneezes.
These people do not require reporting every month or week, but every day. Why did you make 5 texts, not 6, why is the point gray and not dark gray. Why aren't you online at 5am? Yes, and already 3 seconds have passed, how did you get 535 request per day, where is the answer?
Master
I am a king and a god, and you are slaves. A common type of customer on small budgets. This is not a mutually beneficial cooperation, where everyone remains in the black, where everyone respects each other and does his job ... he bought you, you are now a slave, always answer when it’s convenient for him, because he helped you to get out of the mud, giving the cherished 5000 rubles, so do not try to kick and say something in response.
You are nobody and there is no way to call you.
Elusive Joe
You have already discussed all the nuances of work, received the details and filled out the contract, call to ask when it will be convenient for the courier to come for signing, and the comrade has already caught a trace.
Either he is constantly busy, then he transfers everything or completely dumps and does not answer, then his apartment was flooded, then his grandmother was transferring across the road.
Think about whether you should spend your time looking for a person so that he finds the same time and you start working. Yes, and SEO requires constant interaction and coordination, you must always be in touch.
Businessman
For whom the site is not a means of making a profit, but part of the business. A man has come and knows what he needs and he is ready to pay money. You do the work, sales grow, the customer is satisfied - you are satisfied.
A rare and almost endangered view of customers.
Do not care
Well, you do it yourself, here's the money. They practically don’t interact with you, there are cases when they don’t understand how and what is going on in the business at all, so you won’t get the information you need to work.
Whether you want to constantly run or be a parasite, you decide.
Total
The most important thing is to enjoy the work, to benefit, to develop and develop both your business and the business of your customers.
Learn to say no to toxic customers who will ultimately pull you to the bottom, you will worsen your performance and results, which will also affect good faith and good customers. Or advise them to your unloved competitors, tell them that these guys will definitely help you))
Post a Comment